Google Analytics 2.0

Features

• Cover Type: Paperback with 336 pages
• Published by: Wiley; Pap/Onl edition August 27, 2007
• Written in: English
• ISBN 10 Number: 047017501X
• ISBN 13 Number: 978-0470175019
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1 pounds

Book Description
Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.

• Master basic analytics and Web statistics concepts
• 
  
  Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting
• 
  
  Learn about new features that enhance analysis, including cross-segment reporting and drilldown content
• 
  
  Take control of Google Analytics with customizable dashboards and date ranges
• 
  
  Examine every aspect of the available reports, including visitors, traffic sources, content, and goals
• 
  
  Discover the specific reports suited for e-commerce sites and how to use them
• 
  
  Maximize the integration of Google Analytics with Google AdWords
• 
  
  Boost your use of Regular Expressions, write your own filters, and quantify your goals

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Back Cover Copy
Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.

• Master basic analytics and Web statistics concepts
• 
  
  Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting
• 
  
  Learn about new features that enhance analysis, including cross-segment reporting and drilldown content
• 
  
  Take control of Google Analytics with customizable dashboards and date ranges
• 
  
  Examine every aspect of the available reports, including visitors, traffic sources, content, and goals
• 
  
  Discover the specific reports suited for e-commerce sites and how to use them
• 
  
  Maximize the integration of Google Analytics with Google AdWords
• 
  
  Boost your use of Regular Expressions, write your own filters, and quantify your goals

Reader Reviews
There is a ton of out-of-the-box functionality built into Google Analytics, but if a user never goes beyond that they will miss out on some of the biggest benefits that can be found in features like goals, and custom filters. These features can be used to track the success of your web site, your marketing efforts, and your products and services ... which could be important. This book presents these fairly complex concepts in plain language that anyone who is fairly technical can understand. The book also explains how to setup profiles and other users so that multiple people in an organization can have access to the reports. This is pretty easy to do, but again the book explains it in such a way that almost anyone can understand the importance of assigning users to a particular profile and the differences in roles (i.e. reports only or account administrator). It also walks you through each report section of Google Analytics, and gives you an overview of what each report is displaying, it's drill-down capabilities, and any assumptions or "gotchas" that might exist to help you understand the data behind the report. It also points out a few real-world business uses of a few of the reports, and how you can leverage a particular report to make business or design decisions ... which also could be important. Overall, I think this is an essential manual for anyone who wants to get the most out of Google Analytics. Like I said, the software really has a lot of power and functionality out-of-the-box, but if you can go beyond that into some of the more custom features you will get a lot more value out of it ... and this book helps you get there. Its an easy, light read and most people can probably read it in just a few sittings. I would recommend it to anyone in your organization that is going to ever log into Google Analytics. http://www.stuffthatjustworks.com/2007/11/11/GoogleAnalytics20.aspx Comment | | (Report this)