The Complete Idiot's Guide to Starting and Running a Coffee Bar (The Complete Idiot's Guide) |
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You Are Here: Home > History Books > Boston Tea Party > Item 144
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The Complete Idiot's Guide to Starting and Running a Coffee Bar (The Complete Idiot's Guide)
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by Linda Formichelli, W. Eric Martin, and Susan Gilbert
Sales Rank: 24937
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List Price: $16.95
$11.53
At Amazon
on 9-15-2008.
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Features
Cover Type: Paperback with 336 pages
Published by: Alpha October 4, 2005
Written in: English
ISBN 10 Number: 1592574068
ISBN 13 Number: 978-1592574063
Book Dimensions:
8.9 x 7.2 x 0.9 inches
Weighs: 1 pounds
Reader Reviews
One of the things that struck me most about this book is that it seems perfectly balanced. By this I mean that it covers all the general business angles of running a coffee bar, but it never loses sight of its coffee-oriented focus. While there's certainly plenty of information that people running other businesses would find useful in here, you'll never find yourself thinking that you could have gotten the same information out of a more generic business or restaurant business guide. Everything focuses on the particular application of principles to the unique issues and problems that face the owner and operator of a coffee bar. Even when discussing cross-promotion and various forms of publicity the book discusses things that are likely to work best with your products and services. You won't just find information in here on business plans, licensing issues, equipment, suppliers, staffing, and publicity however. There are guides to roasting beans (in case you want to create your own blends, or just want to understand what you're buying), creating a wide variety of coffee drinks and related treats, and cultivating repeat customers. In addition to the vast wealth of information, the attitude with which this book was written is fantastic. It's practical yet positive, realistic yet optimistic. It livens things up with a dry wit yet never allows the humor to get in the way of the information it's trying to convey. It will make you excited about even topics like marketing your business without ever coming across as empty cheerleading. I quite enjoyed reading this book, and have to firmly remind myself after reading it that no, I really am not the kind of person who can go out and start such a business. Because after reading all of this handy and fascinating information, the prospect is delightfully tempting!
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The Complete Idiot's Guide to Starting and Running a Coffee Bar (The Complete Idiot's Guide)
Available from Amazon
Price: $11.53
Updated on 9-15-2008.
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