From Sandlots to the Super Bowl: The National Football League, 1920-1967 (Sports and Popular Culture) |
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You Are Here: Home > History Books > Football History > Item 250
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From Sandlots to the Super Bowl: The National Football League, 1920-1967 (Sports and Popular Culture)
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by Craig R. Coenen
Sales Rank: 1186059
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$21.50
At Amazon
on 6-19-2008.
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Features
Cover Type: Hard Cover with 447 pages
Published by: Univ Tennessee Press November 30, 2005
Written in: English
ISBN 10 Number: 1572334479
ISBN 13 Number: 978-1572334472
Book Dimensions:
9.2 x 6.2 x 1.1 inches
Weighs: 1.5 pounds
Reader Reviews
The publisher's latest entry into its Sport and Popular Culture Series follows how professional football rose from its humble beginnings of sometimes practically unknown local teams to become the business powerhouse that it is today with super-rich businesspersons lining up to buy teams and corporate sponsors competing in putting their names on stadiums. Over the course of this rise to wealth and glamor, pro football pragmatists, owners, investors, and visionaries made optimum and sometimes imaginative use of every resource available to them--including playing on civic pride, locating in growing cities, partnering with politicians, developing a national reach, in 1967 initiating the annual Super Bowl, and in recent years engaging with the media and appealing to the allure of celebrity. One of the veins of this impressive growth was the changeover of the image of the football player from a roughneck or lower-class laborer to a multifaceted individual with outstanding athletic skills usually with a college background. In the mid 1900s, football and its players started in a hole with respect to image and business prospects compared with baseball and basketball. Coenen, a history teacher at a New Jersey community college, tells the full story of how professional football not only dug itself out of this hole, but went on to build a hill for itself which now rises over these other sports.
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From Sandlots to the Super Bowl: The National Football League, 1920-1967 (Sports and Popular Culture)
Available from Amazon
Price: $21.50
Updated on 6-19-2008.
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