Remaking France: Americanization, Public Diplomacy, and the Marshall Plan (Explorations in Culture and International... |
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You Are Here: Home > History Books > France History > Item 219
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Remaking France: Americanization, Public Diplomacy, and the Marshall Plan (Explorations in Culture and International...
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by B A McKenzie
Sales Rank: 1731681
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List Price: $27.95
$27.95
At Amazon
on 8-1-2008.
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Features
Cover Type: Paperback with 272 pages
Published by: Berghahn Books January 7, 2008
Written in: English
ISBN 10 Number: 1845454154
ISBN 13 Number: 978-1845454159
Book Dimensions:
16.1 x 6 x 0.8 inches
Weighs: 10.4 ounces
Product Review
"A useful, well-researched monograph … [that connects] the policy of Americanization that Marshall Planners overtly laid out in the late 1940s to its actual implementation as a form of cultural power. This is an aspect of the Marshall Plan experience that is often completely absent from the earlier cold-war focused scholarship." --H-France
"This study opens up fascinating terrain for further critical evaluation in France and Western Europe." --International Studies Review
"An intriguing analysis of the postwar Marshall Plan as a form of public diplomacy to win the hearts and minds of the recalcitrant French. It is a timely study given the current calls for a revival of the Marshall Plan as part of American global strategy… Rich and convincing evidence of the bureaucratic turf battles, the haggling between European recovery agencies, the naive propaganda experimentsThere is much to learn from this book about what happens when foreign policy distorts into a vision of American national culture as a transformative model for the rest of the world." --American Historical Review
Product Description
Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. This book, looking at as it does the Marshall Plan as the form of public diplomacy of the United States in France after World War II, offers a timely historical case study. Current debates about globalization and a possible revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. Relations between France and the United States are often tense despite their shared history and cultural ties, reflecting the general fear and disgust and attraction of America and Americanization. The period covered in this book offers a good example: the French Government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author. In many cases French society proved resistant to Americanization, and it is questionable whether public diplomacy actually accomplished what its advocates had promised. Nevertheless, by the 1950s the United States had established a strong cultural presence in France that included Hollywood, Reader's Digest, and American-style hotels.
Reader Reviews
This review is from: Remaking France: Americanization, Public Diplomacy, And the Marshall Plan (Explorations in Culture and International History Series) (Hardcover)
McKenzie's account of the Marshall plan era goings-on between the U.S. and France is remarkable in its scope and detail, full of captivating accounts (including, memorably, a pro-American official being "molested" by rioters). The inter- and intra-governmental posturing and machinations described in Remaking France are echoed today, some fifty years later.
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Remaking France: Americanization, Public Diplomacy, and the Marshall Plan (Explorations in Culture and International...
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Price: $27.95
Updated on 8-1-2008.
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