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Air Transportation: A Management Perspective |
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You Are Here: Home > History Books > Gerald Ford > Item 443
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Air Transportation: A Management Perspective
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by John G. Wensveen
Sales Rank: 371058
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List Price: $69.95
$69.95
At Amazon
on 9-14-2008.
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Features
Cover Type: Paperback with 590 pages
Published by: AshgateEdition: 6th Edition November 6, 2007
Written in: English
ISBN 10 Number: 0754671712
ISBN 13 Number: 978-0754671718
Book Dimensions:
9.5 x 6.7 x 1.3 inches
Weighs: 2.2 pounds
Book Description
The sixth edition of Air Transportation: A Management Perspective provides a solid foundation of current practices in air transportation management combined with an extensive historical overview. The book uses past and present trends to forecast future challenges the industry may face, encouraging the reader to really think about the decisions a manager implements. Updated topics include airline passenger marketing, labor relations, financing and heightened security precautions.
--This text refers to the
Hardcover
edition.
Back Cover Copy
Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.
In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.
Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
--This text refers to the
Hardcover
edition.
Reader Reviews
This review is from: Air Transportation: A Management Perspective (Hardcover)
This book provides a comprehensive coverage of various aspects of the air transportation business. The book is well written and easy to follow and understand which makes is accessible to a wide audience and all stakeholders of the air transport industry. Even those who are not familiar with the industry should find it easy to assimilate the information. The positive points above are also the main drawback of the book for those that need a more indepth coverage of the subject, who may find the book a bit shallow. The authors also need to update the book to take into account the various major changes that continue to take place in the air transport industry. Therefore I recommend the book to those seeking a comprehensive but basic knowledge of the air transport business.
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Air Transportation: A Management Perspective
Available from Amazon
Price: $69.95
Updated on 9-14-2008.
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