Millennial Makeover: MySpace, YouTube, and the Future of American Politics |
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You Are Here: Home > History Books > Gerald Ford > Item 255
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Millennial Makeover: MySpace, YouTube, and the Future of American Politics
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by Morley Winograd and Michael D. Hais
Sales Rank: 29617
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List Price: $24.95
$17.28
At Amazon
on 9-14-2008.
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Features
Cover Type: Hard Cover with 336 pages
Published by: Rutgers University Press March 30, 2008
Written in: English
ISBN 10 Number: 0813543010
ISBN 13 Number: 978-0813543017
Book Dimensions:
9 x 6.2 x 1.3 inches
Weighs: 1.3 pounds
Product Review
"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions." --Michiko Kakutani, New York Times
"I think that Millennial Makeover will be read with pleasure by Democrats and should be read with careful, worried attention by Republicans." --Michael Barone, Wall Street Journal
"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended." --Library Journal
Neil Howe and William Strauss, authors of Generations: The HIstory of America's Future, 1584-2069
Millennial Makeover builds a strong case for how today's rising generation is poised to become a political powerhouse, re-energizing civic spirit and transforming both the substance and process of American politics. With new technologies, attitudes, and agendas, this generation could define the twenty-first century just as fundamentally as the G.I. Generation defined the twentieth century. Winograd and Hais build a strong, historically rooted case for how this could unfold.
Reader Reviews
"Millennial Makeover" presents a very interesting but not wholly convincing analysis of how politics may be shaped by the rise of the Millennials, or those born between 1982 and 2003. Relying far too much on a questionable cyclical reading of American history, Morley Winograd and Michael D. Hais nonetheless demonstrate how the Millennial's embrace of new cultural attitudes and technologies will impact the political dialogue for decades to come. While the author's selective presentation of data tends to prompt far more questions than answers, the book succeeds in providing an interesting introduction to a subject that no doubt will be discussed and debated now and well into the future. Mr. Winograd and Mr. Hais contend that American politics cycle through change about every forty years and experience a profound realignment about once every eighty years. The authors believe that these changes are typically spurred by the ideological exhaustion of prior generations and the introduction of new technologies that enable new political constituencies to form. In my view, this is problematic: critics such as David R Mayhew have pointed out that cyclical theorists are more often wrong than right; worse, as a theoretical construct, the methodology tends to close off lines of inquiry into the underlying reasons why voter preferences may be realigning, such as changes in economic or social conditions. Fortunately, Mr. Winograd and Mr. Hais serve up plenty of raw meat and provide insight into the Millennials that might help us form our own opinions about what the future might hold. The authors explain how blogging and peer-to-peer technologies are empowering "netroots" activism and providing alternatives to broadcast media; they go on to argue that political parties must shift from prevailing money-and-media models to decentralized organizational structures. We are shown some interesting case studies where individuals have used YouTube and MySpace to win local contests against great odds and upset the conventional wisdom. These sections of the book succeed brilliantly as they draw upon the author's decades of experience in the political arena to shed new light on how profoundly the process is changing and how American democracy might be reinvigorated. Yet somehow, the light that Mr. Winograd and Mr. Hais shines on the Millennial generation itself appears to be diffused. For example, one must wonder if the large numbers of Millennials who currently suffer from deficient healthcare and educational services might be represented disproportionately among those who favor greater government spending; might not this constitute a cry of desperation rather than one of enlightened civility, as the authors of this book seem to suggest? Unfortunately, the author's insistence on rolling up the Millennials into a single, undifferentiated mass makes it impossible for us to know. Compounding the problem is that the authors seem determined to write a palliative for the Democratic Party faithful that proposes to show how its policy positions will align neatly with Millennial concerns. Although a reasonable person might well agree with the authors on the wisdom of their proposals, is it not also quite plausible that a repackaging of Republican Party-style 'ownership society' proposals might serve as a marketable (if not credible) response to our current social, economic and environmental crises? Indeed, the survey data presented about the Millennial's overly optimistic material expectations suggests that this generation has been conditioned by unprecedented levels of corporate messaging; presumably this could make Millennials susceptible to corporate greenwashing campaigns, corporate welfare state solutions, and the like. Indeed, to the extent that the Obama and McCain campaigns have championed national health care policies that feature prominent roles for private insurance companies, we may well be witnessing a realignment of voter preferences that merely determines the methods by which the corporate control of our democracy is intensified. Put another way, the evidence presented suggests that the pending realignment, if it materializes, will be political but not radical. In any case, the authors are to be congratulated for writing a stimulating book that helps us consider how major changes might well be in the offing. I recommend the book for everyone interested in political science and contemporary events.
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Millennial Makeover: MySpace, YouTube, and the Future of American Politics
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Price: $17.28
Updated on 9-14-2008.
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