No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich |
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
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by Dan S. Kennedy
Sales Rank: 3666
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List Price: $17.95
$12.21
At Amazon
on 9-14-2008.
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Features
Cover Type: Paperback with 304 pages
Published by: Entrepreneur PressEdition: 1st Edition June 4, 2008
Written in: English
ISBN 10 Number: 1599181819
ISBN 13 Number: 978-1599181813
Book Dimensions:
7.3 x 5.5 x 1.5 inches
Weighs: 1.2 pounds
Reader Reviews
I grew up working class - my Mom cleaned houses, my Dad managed mailrooms and warehouses - and so I grew up with a lot of negative stereotypes about the affluent. That isn't helpful at all when the product you are selling is geared towards the affluent, and is even less helpful when thinking about becoming affluent yourself! Dan's books, especially Wealth Attraction for Entrepreneurs and this book, are helping me really understand the folly of my previous attitudes and thoughts towards money and the affluent, and to actually change them by replacing old negative thoughts with more accurate ones. Not only do I now truly like and admire the people who I am working with, but I understand a lot better the stereotypes which they are most sensitive to, the ways in which they view themselves and their wealth, and the worldviews and marketing "hooks" which particularly appeal to them. My old attitudes and lack of understanding of my clients was really holding me back, and I credit Dan with helping me understand and change in the ways necessary to really be successful in my business and become rich one day myself. Every single book I have of Dan's has a permanent place on my bookshelves. I have reread all of them at least once and find some new info to put to use each time. You won't regret buying this book - I have read at least one business book per week for the last year, and these are among the VERY best. I also liked The Four-Hour Workweek by Ferriss and The E-Myth for Contractors by Gerber.
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Available from Amazon
Price: $12.21
Updated on 9-14-2008.
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NOTICE: All prices, availability, and specifications
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