Words That Work: It's Not What You Say, It's What People Hear |
Buy Words That Work: It's Not What You Say, It's What People Hear here, one of 750 Gerald Ford books offered for sale at discount prices here in the history books section at R bookshop. There are currently 88517 history books in our history books section, and over 1,000,000 books listed in our book store. We greatly appreciate your patronage at R bookshop and look forward to offering you a large selection of great books at discount prices now and in the future. Thank you for shopping at R Bookshop!
|
You Are Here: Home > History Books > Gerald Ford > Item 175
|
Words That Work: It's Not What You Say, It's What People Hear
|
by Frank Luntz
Sales Rank: 13301
|
List Price: $24.95
$16.47
At Amazon
on 11-25-2008.
|
|
|
|
Features
Cover Type: Hard Cover with 352 pages
Published by: HyperionEdition: 1st Edition December 20, 2006
Written in: English
ISBN 10 Number: 1401302599
ISBN 13 Number: 978-1401302597
Book Dimensions:
9.5 x 6 x 1.5 inches
Weighs: 1.1 pounds
From Publishers Weekly
After repeating his mantra—"it's not what you say, it's what people hear"—so often in this book, you'd think that Republican pollster Luntz would have taken his own advice to heart. Yet in spite of an opening anecdote that superficially attempts a balanced tone, the book as a whole truly reads more like a manual for right-wing positioning. Even in the sections where he is less partisan, Luntz's advice is not particularly insightful. For instance, his first chapter, on "Ten Rules of Effective Language," starts by instructing readers to use small words and short sentences in their communications. The least effective section in the book is the chapter on "Personal Language for Personal Scenarios," where Luntz advocates manipulative strategies for getting out of traffic tickets, boarding airplanes at the last minute and apologizing to one's wife with the "miracle elixir" of flowers. The most readable and redeeming feature is the two case studies, where Luntz demonstrates his skill as a communicator by identifying real-world communications successes and failures. Unfortunately, by the time nonpartisan readers reach these chapters, they will have already lost patience. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From AudioFile
Luntz, an advisor to many political and corporate leaders, reads an impressive introductory chapter before narrator L.J. Ganser spells out the author's ten characteristics of effective communication: simplicity, brevity, credibility, consistency, novelty, sound and texture, inspirational language, vivid pictures, questions, and context and relevance. In the introductory chapter and in a concluding interview, Luntz is a powerful speaker. He knows how to anchor his ideas in the greater cultural context. Expressing his ideas with remarkable skill, he's a pugnacious thinker who is not afraid to be blunt but is always respectful of how his voice and ideas are heard. In perfect sync with these qualities, L.J. Ganser's determined enunciation moves the rest of the pithy material along with clarity. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to the
Audio CD
edition.
Reader Reviews
The world's best message is ineffective if the person on the receiving end does not understand or relate to it. It is a harsh standard. It is a message communicators ignore at their own peril. You can be brilliant, creative, even right, but your message will fall flat unless it touches the hearer's prism of experience, beliefs, preconceptions and prejudices. In Words that Work: It's Not What You Say, It's What People Hear, Frank Luntz offers insights into finding and using the right words to achieve your goals. The key to communication is to place yourself in the listener's situation and understand his or her deepest thoughts and beliefs. What the listener perceives constitutes the listener's reality. Based on his experience as a political and corporate pollster he recommends 11 rules for effective communication: 1. Use small words. 2. Use short sentences. 3. Credibility is as important as philosophy. 4. Consistency matters. 5. Novelty: offer something new. 6. Sound and texture matter. 7. Speak aspirationally. 8. Visualize. 9. Ask a question. 10. Provide context and explain relevance. 11. Visual imagery matters. Luntz does not stop there. In addition to an insightful discussion complete with illustrations from his professional experience of the 11 rules, he adds critical elaboration: 1. Never assume knowledge or awareness. 2. Get the order right. 3. Gender can obstruct understanding. 4. It's about the children. 5. How you define determines how you are received. If communicating is important to you, and who does not need to, then time spent reading Frank Luntz's book will be well spent. We are all subject to the power of language. Words spell the difference between success and failure. The right words grant you an edge. The author says it all in his subtitle, "It's not what you say--it's what people hear."
Back To Top
|
Words That Work: It's Not What You Say, It's What People Hear
Available from Amazon
Price: $16.47
Updated on 11-25-2008.
|
NOTICE: All prices, availability, and specifications
are subject to verification by their respective retailers.
| We offer Words That Work: It's Not What You Say, It's What People Hear and other related Gerald Ford Books here at Rbookshop.com. To view more books about Gerald Ford please use the previous and next buttons near the top of this page.
|
|
Search for books at
