Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History |
Buy Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History here, one of 750 Hockey History books offered for sale at discount prices here in the history books section at R bookshop. There are currently 86883 history books in our history books section, and over 1,000,000 books listed in our book store. We greatly appreciate your patronage at R bookshop and look forward to offering you a large selection of great books at discount prices now and in the future. Thank you for shopping at R Bookshop!
|
You Are Here: Home > History Books > Hockey History > Item 149
|
Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History
|
by Mark Yost
Sales Rank: 284372
|
List Price: $24.95
$16.47
At Amazon
on 11-2-2008.
|
|
|
|
Features
Cover Type: Hard Cover with 272 pages
Published by: Kaplan Business October 2, 2006
Written in: English
ISBN 10 Number: 1419526006
ISBN 13 Number: 978-1419526008
Book Dimensions:
9 x 6 x 1 inches
Weighs: 1.1 pounds
From Booklist
The National Football League generates awesome profits for all its team owners. It didn't happen overnight, and it wasn't the result of serendipity. Yost, who covers the business of sports for the Wall Street Journal, offers a fascinating financial history of the league from its threadbare early years through the dark days of independently negotiated television contracts to the share-the-wealth concept championed by late commissioner Pete Rozelle, who may be the one individual most responsible for the sporting behemoth that occupies our autumns. Yost covers the battles over merchandising rights for NFL-licensed products, the successful courting of female fans, and the league's attempts to capitalize on the fantasy-football phenomenon. Nary a player's name is invoked, and Yost bypasses any comparisons of the three-four defense versus the four-three. This is about all the money the NFL makes and how it does it, and as such, it will fascinate virtually any NFL watcher as well as the folks with pocket protectors and an affinity for spreadsheets. Wes Lukowsky
Copyright © American Library Association. All rights reserved
Product Review
""Citizen Marketers offers a solid sometimes insightful explanation of how the internet has armed the consumer.""
--Wall Street Journal 12/20/06
Reader Reviews
Baseball may be the Great American Pastime, but professional football is America's passion. With revenues in the billions of dollars, massive TV audiences thirsting for its product and merchandise flying off the shelves in thousands of stores, the National Football League is a textbook example of how to build and maintain a thriving pro sports league. While professional baseball, basketball and hockey have all experienced labor strife and endured difficult financial times, the NFL has largely avoided such crippling problems. That's mainly because of its salary cap and a revenue-sharing system that benefits teams in smaller media markets as well as teams in major metropolitan cities. In the NFL, owners and players consider themselves partners in an enormously successful enterprise, rather than operating as greedy adversaries trying to squeeze every penny from each other. Like any other multi-million dollar corporation, the NFL succeeds because of smart management and foresight. We believe that both the casual fan and the rabid NFL loyalist will appreciate author Mark Yost's expert examination of the league's economic infrastructure and behind-the-scenes politics. Highly recommended.
Back To Top
|
Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History
Available from Amazon
Price: $16.47
Updated on 11-2-2008.
|
NOTICE: All prices, availability, and specifications
are subject to verification by their respective retailers.
| We offer Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History and other related Hockey History Books here at Rbookshop.com. To view more books about Hockey History please use the previous and next buttons near the top of this page.
|
|
Search for books at
