For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It |
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You Are Here: Home > History Books > Iceland History > Item 149
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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
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by Mark Pendergrast
Sales Rank: 126385
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List Price: $22.95
$15.61
At Amazon
on 9-16-2008.
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Features
Cover Type: Paperback with 664 pages
Published by: Basic Books; Enlarged 2nd edition March 16, 2000
Written in: English
ISBN 10 Number: 0465054684
ISBN 13 Number: 978-0465054688
Book Dimensions:
9.1 x 6.1 x 1.5 inches
Weighs: 2 pounds
Reader Reviews
Since my father was in the soft drink business for over thirty years -- he was a chemist for The Coca-Cola Company when I was born, and I believe we were the only kids on the block allowed to consume all the soda pop we desired, since we had cases of it in our garage -- I have always had an interest in the history of soda pop, and of The Coca-Cola Company in particular. I believe that even if the reader of this book was only marginally interested in Coke, he or she would be swept up in this well-researched and written book. Mark Pendergrast is a terrific writer -- this book reads like a compelling novel, and will be VERY difficult for the first-time reader to put down! I especially enjoyed the chapters on Coke's influence during WWII, as well as the "New Coke" debacle of the 1980's (the chapter is titled "The Worst Marketing Blunder of the Century"). Not to mention that the world-famous "secret formula" is revealed in this book as well! The only bone I have to pick with this edition is the lack of photos (which were in the first edition of this book). In a historical work like "For God, Country, and Coca-Cola" a photographic reference is absolutely necessary! Still a great read, though!P.S. I'm ordering a copy for my dad (who was a collegue of Coke president & CEO Roberto Goizueta in the 50's and 60's) - I know he'll get a kick out of it!
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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Available from Amazon
Price: $15.61
Updated on 9-16-2008.
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