Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising
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by Kathleen Hall Jamieson
Sales Rank: 428496
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List Price: $24.95
$22.46
At Amazon
on 6-21-2008.
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Features
Cover Type: Paperback with 608 pages
Published by: Oxford University Press, USAEdition: 3rd Edition June 20, 1996
Written in: English
ISBN 10 Number: 0195089421
ISBN 13 Number: 978-0195089424
Book Dimensions:
7.8 x 5.3 x 1.3 inches
Weighs: 1.1 pounds
Product Review
"An great history of presidential campaigns."--Terence P. Moran, New York University
"Great insight for triggering seminar discussion."--Betty Winfield, University of Missouri
Praise for the first edition:
"For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive."--Edwin Yoder, Jr., The Washington Post Book World
"A thoughtful history of campaign advertising."--Adam Clymer, The New York Times Book Review
"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer
Book Description
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Reader Reviews
I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans. She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner. Some of her best work. If you are interested in advertising or politics this book is a must have.
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising
Available from Amazon
Price: $22.46
Updated on 6-21-2008.
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