A History of Popular Women's Magazines in the United States, 1792-1995 (Contributions in Women's Studies) |
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You Are Here: Home > History Books > Media History > Item 488
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A History of Popular Women's Magazines in the United States, 1792-1995 (Contributions in Women's Studies)
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by Mary Ellen Zuckerman
Sales Rank: 2076681
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List Price: $131.95
$131.95
At Amazon
on 8-2-2008.
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Features
Cover Type: Hard Cover with 296 pages
Published by: Greenwood Press July 30, 1998
Written in: English
ISBN 10 Number: 0313306753
ISBN 13 Number: 978-0313306754
Book Dimensions:
9.3 x 6.2 x 1 inches
Weighs: 1.4 pounds
Product Review
[T]he best developed portions of her book deal with the editors who shaped the publications in the years between 1890 and 1940. Each recieves a concise and highly readable summary of its circulation, markets, advertisers. and content.the author does provide thumbnail sketches of the winners and losers and identifies the major challenges in women's magazines. For academic and research collections.Choice
[A]n great reference resource.Feminist Collections
[Z]uckerman's book is thorough, and indeed the extent of the research that went into producing the sort of detail that the book contains is stunning. Zuckerman provides a wealth of information about editors, editorial boards, publishers, types of content, circulation, advertisers, advertising format, costs of production, marketing schemes, readers, distribution techniques, and so forth. With regularity she calculates how these different forces play off of one another, and how the balance among them shifts one way and then another in the industry as a whole, and in the cases of individual journals. As a study of the popular women's magazine industry qua industry, Zuckerman's book provides a useful-perhaps even essential-foundation for the future research of others.Book Reviews
This book offers not just institutional histories of the leading titles but also an explanation of the industry forces that have shaped this market as a whole. It further provides eye-opening perspectives on phenomena that today's students assume to be "modern" problems, such as the commodification of audiences.Journalism History
[I]mpressive research and a wealth of information.The Journal of American History
Product Review
"This is truly a one-of-a-kind book, the most comprehensive and thorough treatment ever of women's magazines in America, a genre important in the history of American media and vital today as well. What we have here is a well-crafted and analytical fusion of economic and cultural history that illuminates these media institutions with clarity and purpose." - Everette E. Dennis Distinguished Professor of Communication Fordham Graduate School of Business
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A History of Popular Women's Magazines in the United States, 1792-1995 (Contributions in Women's Studies)
Available from Amazon
Price: $131.95
Updated on 8-2-2008.
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