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You Are Here: Home > History Books > Media History > Item 59
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Media Planning Workbook
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by William B. Goodrich and Jack Z. Sissors
Sales Rank: 60516
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$44.06
At Amazon
on 8-2-2008.
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Features
Cover Type: Paperback with 224 pages
Published by: McGraw-Hill Humanities/Social Sciences/LanguagesEdition: 5th Edition February 9, 2001
Written in: English
ISBN 10 Number: 0844235024
ISBN 13 Number: 978-0844235028
Book Dimensions:
10.9 x 8.4 x 0.5 inches
Weighs: 1.4 pounds
Product Description
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over thirty assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
About The Author
In Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.
Reader Reviews
Is an excellent book for marketing students,
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Media Planning Workbook
Available from Amazon
Price: $44.06
Updated on 8-2-2008.
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