Product Placement in Hollywood Films: A History |
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Product Placement in Hollywood Films: A History
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by Kerry Segrave
Sales Rank: 519637
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List Price: $39.95
$39.95
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on 6-17-2008.
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Features
Cover Type: Paperback with 250 pages
Published by: McFarland & Company July 2004
Written in: English
ISBN 10 Number: 0786419040
ISBN 13 Number: 978-0786419043
Book Dimensions:
8.8 x 5.9 x 0.7 inches
Weighs: 12 ounces
Book Description
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillards Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.
This work addresses such topics as televisions conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
About The Author
Kerry Segrave is also the author of these McFarland titles: Drive-in Theaters (1992), American Films Abroad (1997), Movies at Home (1999), Piracy in the Motion Picture Industry (2003), and Foreign Films in America (2004), among other works exploring film and culture. He lives in British Columbia.
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Product Placement in Hollywood Films: A History
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Price: $39.95
Updated on 6-17-2008.
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