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You Are Here: Home > History Books > Media History > Item 217
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Selling Electronic Media
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by Ed Shane
Sales Rank: 327545
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List Price: $69.95
$62.95
At Amazon
on 9-13-2008.
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Features
Cover Type: Paperback with 488 pages
Published by: Focal Press February 1999
Written in: English
ISBN 10 Number: 0240803272
ISBN 13 Number: 978-0240803272
Book Dimensions:
9.8 x 6.8 x 1.2 inches
Weighs: 2.2 pounds
Reader Reviews
I'm a sales consultant in Radio Broadcasting. Shane is considered a Radio Programming Guru. What's he doing writing an media SALES book? The problem I have with it is - it's just excellent. It's thorough, basic but not elementary, well-organized and well thought out. While it's supposed to be a university-level textbook, every radio and television station would be smart to have this book within arms reach of the Sales Manager. Well-documented, well-done, nicely done. Dammit!
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Selling Electronic Media
Available from Amazon
Price: $62.95
Updated on 9-13-2008.
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