The New Influencers: A Marketer's Guide to the New Social Media |
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The New Influencers: A Marketer's Guide to the New Social Media
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by Paul Gillin
Sales Rank: 2544
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Discount: 34 %
List Price: $25.00
$16.50
At Amazon
on 4-13-2008.
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Features
Cover Type: Hard Cover with 258 pages
Published by: Quill Driver Books March 1, 2007
Written in: English
ISBN 10 Number: 1884956653
ISBN 13 Number: 978-1884956652
Book Dimensions:
9.4 x 6 x 1.2 inches
Weighs: 12 ounces
Product Review
"This is a benchmark bookGillin brings his engaging and most times brilliant journalistic style to a profound topic. Read this book." --Larry Weber, founder of The Weber Group and W2Group
Product Review
"As word of mouth loses opinion-forming power to word of blog, companies are faced with a revolution in how their brands and corporate image will be shaped in the future. Paul Gillin provides a very insightful and well-written guide on how to effectively benefit from these dramatic changes. A must read!" --Patrick J. McGovern, founder and chairman, International Data Group (IDG)
Reader Reviews
In his terrific exploration of The New Influencers, Paul Gillin shows how organizations are communicating directly with important constituents. And he does it using real word examples, not theory. In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. These are companies where the existing customers love the products, but the media doesn't seem to care. Many people are saying that big budget marketing and PR programs just aren't working anymore so they are asking: "How do you get noticed in a crowded marketplace?" Gillin shows the power of online thought leadership and communicating to people directly without the advertising and media filter. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done, That's the power of online thought leadership. The New Influencers shows marketers at agencies as well as those who work for companies, nonprofits, and other organizations how to harness the power the Web. It is an important riff on how the Web has made public relations public again, after years of almost exclusive focus on the media.
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The New Influencers: A Marketer's Guide to the New Social Media
Available from Amazon
Price: $16.50
Updated on 4-13-2008.
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