The Franchise: A History of Sports Illustrated Magazine |
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The Franchise: A History of Sports Illustrated Magazine
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by Michael MacCambridge
Sales Rank: 928148
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$1.37
At Amazon
on 6-17-2008.
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Features
Cover Type: Paperback with 448 pages
Published by: Hyperion Books Adult Trd Pap; Illustrate edition October 1998
Written in: English
ISBN 10 Number: 078688357X
ISBN 13 Number: 978-0786883578
Book Dimensions:
9.2 x 6.2 x 1.2 inches
Weighs: 1.4 pounds
Product Review
The Franchise recounts the story of an industry joke that went on to become one of the most successful magazines in publishing history. Under the visionary leadership of managing editor André Laguerre, Sports Illustrated--launched in 1954--continually pushed the envelope, revolutionizing color printing in the process and making the careers of an immensely talented group of writers and photographers. Author Michael MacCambridge analyzes editorial and marketing strategies, including the infamous swimsuit issue, and profiles most of the key players--with an emphasis on the crack team of sportswriters that has included such talents as Dan Jenkins, Frank Deford, and Rick Reilly.
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
Believe it or not, there once was a time when Sports Illustrated didn't do a swimsuit issue and readers didn't get a free gadget for subscribing. MacCambridge, a onetime pop culture reporter, chronicles SI's evolution from its shaky start as a snooty publication covering too many yacht races and polo matches to its present status as the leading sports journal in America. Based on over 300 interviews with former and current staffers, it offers an inside perspective, crammed with blow-by-blow accounts of the office rivalries and schemes that shaped the magazine. Profiles of renowned sportswriters like Dan Jenkins and Frank Deford are included, along with those of managing editors Andre Laguerre and Mark Mulvoy, who were instrumental in developing the magazine. MacCambridge also looks at the print and electronic competitive challenges SI has faced, and, of course, he covers the story behind the swimsuit issue as well. Essential for all public libraries.?Peter Ward, Lindenhurst Memorial Lib., N.Y.
Copyright 1997 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
Reader Reviews
This review is from: The Franchise: A History of Sports Illustrated Magazine (Hardcover)
The negative reviews of this book seem unwarranted to me (and, would it be fair to assume, largely from one particularly bitter reader?). MacCambridge can write, he's done his homework, and he has in fact made a number of interesting observations. Even though I disagree with many of them (e.g., his inordinate fuss over Dan Jenkins), I find it hard to discount anyone who recognizes SI for the "wildly profitable, mass-market magazine best known for its swimsuit issue" it's become. If your reaction is "yeah, so what's wrong with that?" don't bother with the book. If, on the other hand, you'd be interested to learn how a magazine which used to commission such engaging prose on everything from elk hunting to college wrestling matches to major league baseball became the narrowly-focused, crass exercise in corporate branding it's today, and how it's coped with ominous developments like the Warner merger, ESPN and the baffling rise of Rick Reilly - don't let the pithy criticism put you off. Granted, the book does drag in spots, and would almost have benefited from some more energetic editing (and a few more photos of the cast of characters), but it's a welcome change from the obsequious, mass-market stuff which typifies sports-related journalism today. I would have increased my rating by another star had the publisher bothered to produce a more imaginative (and sympathetic) cover.
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The Franchise: A History of Sports Illustrated Magazine
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Updated on 6-17-2008.
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