Features
- Cover Type: Paperback with 192 pages
- Published by: ICON Group International, Inc. May 18, 2006
- Written in: English
- ISBN 10 Number: 0497334070
- ISBN 13 Number: 978-0497334079
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Book Dimensions:
9 x 7 x 0.5 inches
- Weighs: 13.9 ounces
Product Description
This study covers the world outlook for dolls, toy animals, and action figures of more than 13 inches in length across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
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