Features
- Cover Type: Paperback with 512 pages
- Published by: Alpha July 1, 2003
- Written in: English
- ISBN 10 Number: 1592570623
- ISBN 13 Number: 978-1592570621
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Book Dimensions:
9 x 7.3 x 1.3 inches
- Weighs: 1.6 pounds
Product Review
a treasure trove of information on how inventions are developed with an eye toward the market. --
The Miami HeraldLevy and Weingartner are superstars of the toy industry, and they're sharing insider information that you'll read nowhere else! --
Joanne Hayes-Rines, publisher, Inventors' DigestThis book details the process and highlights many sources of the product flow so vital toour business. --
Dale R. Siswick, senior vice president of research & development, Hasbro GamesThis is an essential book for every inventor who creates toys and games --
Greg Hyman, inventor, Tickle Me Elmo
Product Description
The toy industry is a thirty billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of sixty percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventorswho just might bring us the next hula hoop!
Reader ReviewsBeing a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.