Features
- Cover Type: Paperback with 232 pages
- Published by: Bob Baker February 1, 2006
- Written in: English
- ISBN 10 Number: 0971483833
- ISBN 13 Number: 978-0971483835
-
Book Dimensions:
9.5 x 6 x 0.7 inches
- Weighs: 11.2 ounces
Reader Reviews
I got the original GMM book about ten years ago and it's still on my shelf to reference when working on a promotion. This one is going right next to it. This series is great for bands, musicians, and songwriters who are on a budget and looking for results-oriented marketing tactics that will help you sell more stuff and make more money. You'll get techniques that work in ANY marketing medium, including live shows, postal mail, fax, email, or web. If you're willing to do just a little bit of work in an organized way, or willing to teach others how to do that work for you, you'll see results. This book (and the 1st one) are real bargains. When it comes to your bottom line, most musicians will benefit more from the Guerrilla Music Marketing series than "classic" music business books such as This Business of Music. Why? This game is about marketing... It doesn't matter how good your music is, who your attorney is, or if you know what the difference between performance and mechanical royalty are, if you can't get the word out about what you're doing. Get this book!
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