Features
- Cover Type: Paperback with 304 pages
- Published by: Prentice Hall Press; Rev Sub edition September 30, 2003
- Written in: English
- ISBN 10 Number: 0735203431
- ISBN 13 Number: 978-0735203433
-
Book Dimensions:
8.9 x 5.8 x 1 inches
- Weighs: 1.2 pounds
San Francisco Examiner
An great new book. Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with greater competitors.
--This text refers to an out of print or unavailable edition of this title.
Product Description
In a new, completely revised and updated edition of his 1999 classic
1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner requirements to become more aggressive and effective in pulling in customers and fending off competition.
Reader Reviews
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store. I can see a day when I open this book for a marketing idea and use it. I purchased this book knowing full-well it hadn't gotten great reviews here.
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