The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

Features

• Cover Type: Hard Cover with 256 pages
• Published by: AMACOM
• Edition: 1st Edition June 15, 2002
• Written in: English
• ISBN 10 Number: 0814407110
• ISBN 13 Number: 978-0814407110
• Book Dimensions: 9.1 x 6.1 x 1.3 inches
• Weighs: 1.2 pounds

Product Review
"is certainly a useful reference for organizations thinking of using the corporate university approach to meet business needs." -- TRAINING, October 2002

Product Description
Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities.

Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in professional education.

Reader Reviews
Written for Training Professionals, this book will help you to launch a corporate university, run it like a business using appropriate financial models, use the corporate university to strategically advance your organization, deploy effective technological resources and measure the ROI of corporate university activities. In the world of Training and Development, this book is thorough, well organized and insightful. This book is written for a general audience and supplies a thorough overview of the subject. Allen knows that corporate leaders want to know what impact corporate universities will have on the bottom line, and what value the corporate university adds to the organization. Creating this link between learning and results, requires managers to identify their problems and needs, analyze employee performance, determine performance drivers, and then create corporate university programs that can directly improve identified problems and meet specific needs. The Corporate University Handbook provides practical guidance and proven best practices.