Cognitive Interviewing: A Tool for Improving Questionnaire Design

Features

• Cover Type: Hard Cover with 352 pages
• Published by: Sage Publications, Inc
• Edition: 1st Edition September 15, 2004
• Written in: English
• ISBN 10 Number: 0761928030
• ISBN 13 Number: 978-0761928034
• Book Dimensions: 8.9 x 6 x 0.9 inches
• Weighs: 1 pounds

Product Review
"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." -- Terry Richardson "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." -- Rachel Caspar "The book has definite strong points. After reading Willis's book, I feel more comfortable about developing questions for customer surveys. It's a great reminder that people being surveyed may need more specific questions to provide an accurate response in the cognitive interview." -- Rhonda Lunemann Journal of the Society for Technical Communication 20060609

Product Review
“As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate.” (Terry Richardson )

“The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process.” (Rachel Caspar )

"The book has definite strong points. After reading Willis's book, I feel more comfortable about developing questions for customer surveys. It's a great reminder that people being surveyed may need more specific questions to provide an accurate response in the cognitive interview." (Rhonda Lunemann Journal of the Society for Technical Communication )

Reader Reviews
This review is from: Cognitive Interviewing: A Tool for Improving Questionnaire Design (Paperback) After conducting over 100 cognitive interviews I came across this book. Some of the theory I'd read previously suggested I should have been much tighter with the interview protocol. Willis' book was both reassuring and challenging. He outlines the theoretical background to cognitive interviewing, and talks about the different styles of cognitive interviews that one could do. To my relief, I hadn't done mine wrong, I'd just used a less structured style. On the other hand, it was a challenge to read about how else I could have done them and whether I should be trying a more standardised format in future. What was best about this book was the practicality of it. Apart from information on the various styles of interviews and the various sorts of probing questions possible, I really appreciated the chapters on the skills a cognitive interviewer needs, how to train and supervise interviewers, how to recruit participants, and various ways to record individual interviews, and best of all how to report the findings from the interviews. If you actually need to do some cognitive interviews, rather than just write about the theory, this is definitely THE BOOK to have. I've read it from cover to cover, promoted it at a conference, and have referenced it in about four different report in the last three months.