Features
- Cover Type: Hard Cover with 304 pages
- Published by: Harper January 22, 2008
- Written in: English
- ISBN 10 Number: 0060885351
- ISBN 13 Number: 978-0060885359
-
Book Dimensions:
9.1 x 6.2 x 1.2 inches
- Weighs: 1.1 pounds
Product Description
What will the next ten years look like?
In her role as founder and president of The Intelligence Group, a consulting and trend-spotting company at the forefront of predictions about the ever-elusive youth and consumer market, Jane Buckingham spends her days looking for the telling details in today's culture that give clues about what our future holds.
What's Next: The Experts' Guide is the result of her conversations with dozens of fascinating people in a wide range of industries, all giving their highly individual perspectives on the world as they know it.
From education to the environment, from robotics to drug policy, with an emphasis on up-and-coming industries and news-making topics, some of the most compelling and timely matters of our era are addressed by dozens of contributors, including:
- Renowned computer scientist Steve Ward, PhD, on the biggest issues regarding emerging technologies, intellectual property, and alternate economic models.
- Actors Felicity Huffman and Bill Macy, on the need for new creativity in storytelling.
- Campaign adviser Joe Trippi, on how politics will be turned upside down in the next five to ten years.
- Latina magazine founder Christy Haubegger, on the optimism and growing prospects of the young Latino population.
- Architect Greg Lynn, on how technology is uniting the world of design, from automobiles to art to movies.
Filled with surprising insights and details,
What's Next: The Experts' Guide also shows how these leaders work, what they believe will be important, and what they think is not worth our time. In a world that seems to be changing faster than ever,
What's Next offers intriguing insights into how we can keep up—and stay ahead.
About The Author
Jane Buckingham wrote
Teens Speak Out: A Report from Today's Teens on Their Most Intimate Thoughts, Feelings, and Hopes for the Future when she was only sixteen. Now, as founder and president of the leading trend-forecasting and consulting firm The Intelligence Group, a division of Creative Artists Agency, Buckingham identifies lifestyle trends and opportunities for companies, including MTV,
Microsoft, ESPN, Sony, and L'OrÉal. Buckingham is also a contributing editor to
Cosmopolitan, and the author of
The Modern Girl's Guide to Life (based on her Style network show of the same name) and
The Modern Girl's Guide to Motherhood. She lives in Los Angeles, California, with her husband, bestselling business author Marcus Buckingham, and their two children.
Reader ReviewsI have been a huge fan of Jane Buckingham since her Modern Girl books, and her latest experts' guide is a must-read for anyone who wants to know how the most compelling people think and feel about what the future holds. As a fashionista, I enjoyed reading Chip and Pepper's Eco-Friendly Trends section and as a hopeless romantic, I found Dr. John Gottman's essay particularly inspiring. It is a very cool glimpse into the lives of the people who are making things happen. A+++++!!
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