Features
- Cover Type: Paperback
- Published by: McGraw-Hill Humanities/Social Sciences/Languages
- Edition: 7th Edition June 27, 2001
- Written in: English
- ISBN 10 Number: 0072488964
- ISBN 13 Number: 978-0072488968
-
Book Dimensions:
10 x 8 x 0.7 inches
- Weighs: 2.2 pounds
Product Description
The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.
About The Author
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the
University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Reader Reviews
This review is from: Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb (CD-ROM)
The book covered many concepts of the world of communications. I found the text to be rather slow, but I was able to continue to the end, not only for the course I bought it for, but because I am interested in the field. It is a college textbook, so the organization is a bit more formal and less reader friendly, but it has a great deal of interesting information.
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