How to Succeed in Commercial Real Estate

Features

• Cover Type: Paperback with 316 pages
• Published by: Mesa House Publishing October 2004
• Written in: English
• ISBN 10 Number: 0940352168
• ISBN 13 Number: 978-0940352162
• Book Dimensions: 9 x 5.9 x 0.9 inches
• Weighs: 1.2 pounds

Product Review
"A good basic introduction for anyone considering becoming a commercial real estate broker. The author has an entertaining writing style." -- Jay Jacobsmuhlen, SIOR, Lance Denning Properties, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description
How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategies—especially those related to listings, negotiations, contracts, and sales.

The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas –retail, office, industrial, and investment—as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don’t have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of

• Choosing a company and a specialty that’s a good fit for you.
• Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
• The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
• Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
• Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
• Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
•The pros and cons of going independent and how to decide if it’s the right move for you.

Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from thirty years in the business.

Reader Reviews
How To Succeed In Commercial Real Estate is a plain-terms guide to buying and selling commercial property, drawn from the author's experience in thirty years of the business. Chapters cover sales points specific to commercial real estate, including suggestions for countering other brokers; the importance of exclusive listings; how rent is calculated and quoted; technical knowledge with regard to law, appraisal, taxation, zoning, surveys, and environmental investigations, among other topics; the pros and cons of going independent; and much more. A no-nonsense guide accessible to readers of all familiarity levels with the world of real estate, and highly recommended reading for anyone about to take the plunge and invest thousands or even millions of dollars into commercial property.